Go Lokal

GO LOKAL! is a retail concept store showcasing quality and innovative Philippine products crafted, designed, and produced by the country's micro, small, and medium enterprises (MSMEs). It serves as a marketing platform for our MSME's to gain access to the lucrative local consumer market, and ultimately, to the global export market. Initiated by the Department of Trade and Industry (DTI) in collaboration with selected retail partners, Go Lokal! is an excellent marketing avenue provided for free by the DTI for MSME incubation, marketing, and branding. DTI Secretary Ramon Lopez envisions GO LOKAL! as an opportunity for the country’s micro and small enterprises to go mainstream and test the marketability of their products without incurring the high costs of operating a retail outlet. By offering only products of quality, unique design and compelling narratives, GO LOKAL! is meant to inspire our entrepreneurs to level up and meet global standards. It is likewise a vehicle to discover emerging suppliers and new products with high market potential. TYPES OF STORES The GO LOKAL! store concept is flexible to meet the existing business models of its partners. It can be an inline store at a mall, a brick or mortar, a pop-up store in any suitable venue or for a specific event, meeting, convention or exhibition. It will likewise have an online presence to cater to the internet-driven consumers.