Goldsmith Systems

Goldsmith is a nationally recognized group of successful retail automotive professionals with unique and proven perspectives on customer satisfaction, customer retention and loyalty, and especially CSI. The difference between the directions we take and that of the manufacturer is simple. The manufacturer's emphasis is on achieving numbers and rankings with J.D. Power, and getting the customer to keep coming back to their brand. Their programs have little to no impact on a specific dealership’s customer satisfaction, loyalty or retention. Our programs focus on getting customers to repeatedly come back to the selling or servicing dealer, not ANY dealership representing the brand. For more than 20 years we have been preaching and proving that it is the individual dealership employee, properly engaged in the customer's purchasing and servicing experience that builds a satisfying and loyal relationship for the dealership.