Goldstein Group Branding

With the help of Terri Goldstein's all-star network of industry experts and agencies, Goldstein Group Branding positions and grows Wellness, OTC, and Rx-to-OTC Switch brands, expertly taking you from regulatory submission to e-commerce and retail dominance. Our guiding design principle is based upon a proven scientific methodology that understands consumers’ associative and deliberate sequence of cognition in-store and online. Through this informed lens, the GGB network helps their clients- Launch RX/OTC Switch Drugs via industrial and graphic design assets- Recast a brand’s authentic heritage, appropriately leveraging or evolving its brand identifiers- Establish new products searching for an identity. Founded in 2005, Goldstein Group Branding is led by Visual Brand Strategist, Terri Goldstein. Together with an accomplished and established network of brand marketers, regulatory experts, graphic and industrial designers, copywriters, researchers and IP and production specialists, they continue to create business-building success. Major clients include: Bayer Consumer Brands, Carma Labs, Chatanooga Bakery, Chattem, ConAgra, Conair, Ehrmann Commonwealth Dairy, IM Health Science, Juggernaut Capital Partners, Kramer Labs, Lonza, Lornamead, Massimo Zanetti Beverage, Merck & Co, Old World Pasta, Panasonic, Perrigo, Sanofi, Taro Pharmaceuticals, USP Zdrowie, Viactiv Lifestyles, among others. Goldstein Group Branding created the brand identity for Plan B, Allegra, Nasacort and the Xyzal logo during all four brands’ hugely successful switches to OTC. The company has received over 50 awards, but it is the ROI they deliver to their clients that they are most proud of.