Goodmine

Vision At GoodMine, we're passionate about waste prevention. Our vision is to make circularity decisions simple & actionable by turning fragmented data into clear guidance. The Challenge reusable items are discarded daily in the UK, resulting in unnecessary economic, social, and resource destruction. Our research shows that while most people want to avoid waste, finding relevant information to make sustainable decisions is overwhelmingly complex. What We Do We're building a cutting-edge sustainability assistant that makes waste prevention actions and reporting accessible. By leveraging AI to simplify decisions and identify value, we're scaling sustainable habits across industries to accelerate the transition to a circular economy. About Us Our team brings together ex-JPMorgan and Accenture talent, combining deep AI and data expertise with extensive circular economy experience. We have the technical capabilities and passion for post-purchase waste prevention needed to tackle this complex challenge. Our Research We've partnered with industry leaders to dig deep into reuse and repair- Measuring carbon impact of reuse at scale with Resource Futures - Retailer take-back schemes with Resource Futures and Sustainable Ventures Design - Consumer disposal behaviour study and B2B sustainable furniture trials with HereEast - Digital waste prevention platform feasibility study with Islington Council - Electronic repair voucher scheme with Hammersmith & Fulham Council - Repair data collection with West Central London Fixers Get In Touch If You're- A sustainability professional seeking guidance on circular initiatives - Looking for insights on reuse/repair supply chains - Operating in this sector & interested in collaboration Why Work With Us - Multiple Innovate UK award recipient - Specialists in post-purchase waste prevention - Combined expertise in AI/data science & circular economy - Committed to UN SDGs