Goodone

Our main goal is to make a positive impact on the fashion industry, always striving to be adaptable and flexible to this purpose. Highly wearable design is our priority with function and sustainability a necessity. Good design should be made with its wider social and environmental impact in mind. Our garments are sustainable in three ways: they are high quality, they have a lasting aesthetic, and they have as little negative impact on the natural and social environment as possible. We create high-end, fashion-forward collections because we want to foster a positive image of upcycling to show it can be desirable. Ultimately, we want to make people feel good about looking good. We use recycled fabrics in a way that informs our designs rather than restraining them. Our design process is about knowing where and when to incorporate used fabrics without failing on quality or aesthetics. As well as recycling garments and utilising industrial waste we also use new British knits because we want to invest in local industries, avoiding excessive transportation. By supporting new technologies we also fund people and companies searching for innovative ways to make fashion more sustainable. We always work with companies, not against them, constantly adapting and embracing new ideas.