Goodordering

Goodordering, East London bag company started in 2013, launched with the help of a Kickstarter campaign. The brand’s heritage is in lifestyle cycling bags, allowing users to switch seamlessly between wheels and pavement. The brand is all about creating bags with multiple functions across diverse lifestyles appealing to a new breed of people with multi-faceted identities.(parent-cyclist, cyclist-suit, hipster-lawyer-cyclist, traveller-retiree etc) Designer and director Jacqui Ma has a background in product design and accessories design and Trend Forecasting. Having worked for the likes of Puma, Toshiba and Debenhams and Virgin Atlantic designing luggage computer bags and sports bags for 10+ years. Currently the head of accessories and footwear at leading fashion trend forecasting company, WGSN. Enthused by timeless classics, the Goodordering range of bags draws inspiration from Japanese school bags, airline bags and matching luggage sets of the 70s and 80s. Bridging the gaps between sport and lifestyle as well as retro and contemporary, the bags are traditional in structure yet modernized with all the functionalities of our tech-savvy urban lives.