Goodpeoplebasically

Good People Basically is a story and experience design company based in Shanghai and Hong Kong. Since 2018, we have focused on helping brands find their voice, shape their identity and tell their stories in ways that feel truthful and original. Our specialisation lies in designing brand narratives and building the experiences that bring those narratives to life. We work across strategy, visual identity, content creation, spatial design and brand activations. This mix of disciplines allows us to uncover what makes a brand authentic and turn that into ideas that speak to real communities. We are all about making new things.