Gordian Dot

If you work in Social Media or Digital Communications in enterprise, you might find yourself in the midst of many questions:"What channels should we be on?""How should my company be using social media?""How do we scale operations for our channels?""What metrics should we be collecting?""Which tools and technologies should we be using?""How does social tie in with our websites?""What should our content strategy be?""How do we make our anti-social media more social?" Good thing that gray areas are my sweetspot. I love "in-between" spaces where the questions are many and the answers still undefined; where cross-divisional teams need to work together and where Corporate Communications become Human Communications to elevate the reputation of a corporate brand. Right now Digital and Social Communications are a Gordian Knot. And I help clients cut knots.