Grace Creative La
Grace Creative is a women-owned advertising, branding, and creative agency that deeply understands how to reach the greatest emerging market hiding in plain sight: consumers over 50. Our team is made up of seasoned advertising talent who have created award-winning campaigns across industries from Fortune 500 companies to successful startups. Someone turns 50 every 7 seconds. Americans 50+, if counted as their own country would constitute the world's third largest economy. And 55% of them are women. These women make 85% of the purchasing decisions in their households. That’s not just a lot of groceries, paper products and cosmetics. It’s also a lot of electronics, healthcare, cars, entertainment, furnishings, travel, financial products and clothing. Recognizing the huge – and often undervalued – opportunity that midlife women represent to companies, we started Grace Creative, an advertising and marketing agency that understands how to connect with the most powerful consumer group in history. We believe-There’s a reason that the Fortune 500 companies with the most female directors outperformed those with few or none - With only 3% of all creative directors at ad agencies being women, and even fewer than that being women in midlife, it’s unlikely that you’ll get advertising that actually speaks to women - The 50+ market will grow at 3Xs the rate of the 18-49 market over the next ten years, yet over 90% of midlife women say advertisers just don’t get them These consumers think differently, purchase differently and run things differently. That’s why we’re different. Grace Creative. Let’s talk.
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Maryann Caperna Saltonstall
Creative Art Director · Advertising & Marketing
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Susan Lee Colby
Founder CEO CCO · Other
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Tenaya Young
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Melissa Webber
Creative Director · Advertising & Marketing
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Sharon Park
Creative Director · Advertising & Marketing
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Kathy Sjogren
Co-founder Co-chief Creative Officer · Other
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