Grain And Chaff

A strategic consultancy for today's post-marketing age. Consumers today are skeptical of being marketed to. But in these times of social conversation, they seek engagement. Brand engagement matters. Do you speak their language? Brands still need to convey what makes them different. Brand strategy matters — to propel effective marketing and growth strategies. Which is why you need deep insights into your audience. Know their mindset. So they can relate to you. Embrace you. Do you know how to be relevant to their needs and lives? Have empathy for them? At Grain and Chaff, we separate marketing signal (grain) from noise (chaff) — focus on what’s insightful and significant for the effective marketing and growth of your brand.* Brand Positioning * Brand Portfolio Management * Marketing Plan * Communications Plan * Go-To-Market Strategy * New Product Launch * Integrated Marketing Campaign * Digital Marketing * Social Media Advertising * Traditional Advertising (TV, Print, Radio, Outdoor, Sales Collateral)