Gravity Plus

The Kenya B2B Brand Case Study Project is a landmark collaboration inspired by Philip Kotler and Waldemar Pfoertsch’s “B2B Brand Management”, and powered locally by Gravity Plus and you, our partners. We are honored to be collaborating with Philip Kotler and Waldemar Pförtsch to find pioneering B2B companies for the Second Edition of their definitive text, B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence. This is an exclusive, global call for B2B brands that have leveraged data, AI, digital platforms, and Human-to-Human (H2H) principles to achieve outstanding, measurable results. Claim your spot in the B2B marketing canon. We are seeking Kenyan case studies that demonstrate success in these areas: Performance Branding: Proving a direct link between brand strategy and financial ROI, price premium, or stock performance. Transformative Marketing: Successfully adopting new technologies (AI, Big Data) to create new customer value. Brand Distinction: Building fierce loyalty and commanding a strong market position in complex industrial landscapes. If your company's innovative brand strategy deserves to be codified and taught as a global best practice, you are invited to register your interest now: https://forms.gle/6Ltrm8UwuVKRNQuBA