Great Africa Group South Africa

The Great Africa Hair Company was established to introduce the best-of-breed expertise from the World,known and respected as the leader in hair care innovation as well as Personal care products, and further develop it in Southern Africa, all whilst importing some of those major brand’s products and making them available locally. Also Guide Smaller brands with potential in their Retail journey at every step from listings to Merchandising to in stores activations. Since its inception in 2020, the Great Africa Group, under the guidance of founder and Managing Director, Salil Dhingra, continues to blaze a trail that’s internationally informed yet rooted on the continent with Personal care product lines that respond to the wants and needs of its African clientele. With more than 20 years of experience and success in the Personal care market, Salil is well versed and qualified in all aspects of this highly specialised market. The company is also heavily invested in creating bespoke localised product lines for the African consumer. Without compromising on quality and with shared IP that responds to international and local trends – the objective is to deliver great products cost-effectively and which are highly appealing. Empowering and growing the South African market is another of the Company's goals by facilitating and supporting this ever-growing economic sector. The third component of the business is in assisting, through partnerships, of local independent brands, utilising its well-established and respected network and, from a logistics and distribution perspective, getting their lines racked and sold in major retailers across the country. The Great Africa Group, in essence, takes their hands and ensures each realises their fair market share. The Company today represents over 40 Major FMCG Brands and has establish strong market share in categories like Hair care, Skin Care, Bath and Body, Confectionery, Packaged food, OTC health care, Sexual Wellnes etc