Green Vues

We know when markets are ready to take off. The Green Vue team worked on the launch of the cell phone industry for AT & T, the banking industry’s first home equity line of credit for what is now Bank of America, the grocery industry’s first loyalty card (Wegmans) and P&G’s most successful new product launch. What did all these clients have in common? They had the rare ability to ‘see around the corner.’ That’s where we are today with the Green economy. Companies of all sizes and specialties know they need a strategy for dealing with climate change. The challenge is knowing when your customers are ready to embrace new, often costlier green products – whether that’s electric vehicles, sustainable consumer goods, eco-tourism or hundreds of others. To help clients deal with the Green challenge and opportunity, we have built a suite of data products that make it easier to plan for and take advantage of the coming Green wave. It starts by knowing which regions, cities, counties and even neighborhoods show the greatest interest in going Green. Our Green Vue Neighborhoods answer those questions. When you’re ready to reach Green early adopters directly as well as start nurturing the likely Green early majority and tailor messages that will resonate with them, our Green Vue Personas can tell you who, where and how many to reach anywhere in the US. And if you want to reach those same Green consumers on-line, our Digital Audience Affinities are being onboarded for your use.