Greg Parsons Inc

I help companies uncover their greatest promise—and build the business to deliver on it. That means aligning brand, product, and go-to-market to create experiences that ignite demand and unlock enterprise value. I’ve led transformations for companies seeking relevance and growth, from repositioning Jacuzzi as a premium wellness brand to reestablishing Herman Miller as a modern workplace leader. The results: category and brand reinvention, new revenue streams, scalable innovation, and modernized marketing that turns vision into measurable impact. I combine the imagination of a designer with the logic of a business strategist. That means creative decisions support business returns, and growth strategies translate into experiences people love. I bridge long-term vision and everyday execution: moving brands from insight to action and from optimizing what’s now to building what’s next. I do it in context of culture today and with fluency in emerging technologies, from martech platforms to AI-driven marketing.