Grey Unicorn

Businesses today are operating in a far harsher climate than ever before, having to contend with challenges such as rising employment costs, the prohibitive cost of hiring senior talent, ongoing regulatory and tax uncertainty, increasing energy and overhead costs and limited access to finance. Against this backdrop, many finance teams have become either too junior to drive growth or too expensive to sustain. Systems are often outdated or under-utilised. Reporting is accurate, but insight is limited. Leadership teams receive numbers, but little commercial perspective. The finance function becomes a cost centre, not a strategic asset. Grey Unicorn was founded to solve this problem. We provide specialist, sector-specific finance teams, onsite or remote, operating as an extension of your organisation. Rather than forcing businesses into a one-size-fits-all model, we design and deliver finance teams, systems and infrastructure that reflect: • how your business actually operates • where you are today • where you want to go Our clients gain access to a broader pool of finance expertise than is typically inaccessible in-house, without the cost, complexity or risk of permanent headcount. We do this through fractional team structures, designed to scale your business, not your headcount. Founded by Experience, Not Theory Grey Unicorn is owned and led by an accomplished Finance Director and CFO with over 20 years of senior leadership experience working inside creative agencies and technology businesses. Two decades spent: • Supporting founders, CEOs, and boards • Scaling creative agencies and tech companies • Navigating economic cycles, regulatory change, and investment events Grey Unicorn is built on real operating experience, not consultancy theory. We understand the pressures leadership teams face because we’ve sat on the same side of the table.