Gro

The world is changing. Technology with software at its core is evolving from being an industry in itself, to becoming an enabler across all industries. GRO is a Northern European Private Equity fund, specialized in mid-sized B2B software companies. GRO focuses on companies with strong products, which can help facilitate a change in performance through scaling sales and marketing, strengthening the leadership team and improving the operational performance. Software and digitalization significantly affect industries and business models. They enable productivity gains, and create new ways of doing business. Similarly, the business benefits of data-driven strategies and digital workflows are equally as important. At GRO, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business, and potentially transform their industries.