Groa Brand Group Ltd

Groa Brand Group is a consulting, brand management and investment company helping brands grow and reach their potential. Taken from the Old Norse word Grōa, meaning "to grow", the company was founded in 2024 by Simon Goodfellow and Lars Jorgensen. Two experienced brand managers who, having worked in the fashion, outdoor, sports, and home industries for decades, decided to focus their efforts on helping small and medium-sized brands grow. The group operates across three business areas-Groa Brand Development – enables and supports brands in achieving their growth ambitions-Groa Brand Management – represents, operates and grows brands as regional representatives and distributors-Groa Brand Investments – invests in, owns, grows, and operates brands. At its core, Groa provides brands with insights into, and access to, new growth opportunities, driven by innovative thinking, supported by proven and practical methodologies that help them build a sustainable and profitable future. In addition to our 50+ years of cumulative in-house experience from leading brands and retailers, with first-hand experience of the UK, Europe, Asia, and North American markets, we work with a trusted global network of experts and partners, selected for their extensive local market insight and expertise.