Ground Control Data

We are the regional partners for a suite of hand-picked, market-leading adtech and data insights platforms from around the world. We specialise in people-based marketing measurement and insights to help brands understand, optimise and predict marketing outcomes. Ground Control resell, support, and help implement the following technologies: Marketing Evolution: people-based marketing attribution GWI: audience insights, market trends and custom market research (including brand tracking) Brandwatch: social listening and consumer insights DataTrue: Digital data QA by monitoring tags RescueMetrics: Improving digital data quality by removing signal loss Sparkline: Analytics auditor We work directly with advertisers with in-house teams, as well as agencies and consultancies to power their services.