Grounding Green
I have gained a grounded understanding of both academic research and practical application in the fields of consumer psychology, business and the climate crisis. Specific topics include- Intrinsic motivation for sustainable behavior - Barriers to sustainable consumption - Consumer behavior and decision processes - Sustainable business models and strategy - Entrepreneurship and innovation - Positioning, value proposition and branding - Online marketing and analytics
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Trusted by sales, marketing, and GTM engineering teams.