Grupo Hope

HOPE Group has been in the market for 55 years and is the leader in the underwear segment in Brazil. Our story began in 1966 with the creation of HOPE, one of the first lingerie brands in the country! Today, HOPE's main objective is to empower women to be their best version. In 2015, we created Bonjour Lingerie, with the aim of strengthening women's self-esteem, being accessible, democratic and a partner for everyone from the beginning to the end of the day. In 2017, we diversified our product portfolio with the creation of HOPE Resort, a beachwear and fitness brand, which inspires leisure and well-being. HOPE is in our name. It's what moves people and people move the world. Access our website or the websites of our brands: Bonjour Lingerie | HOPE | HOPE Resort |