Guilty By Association

Samuel Cole-Elkind founded 'Guilty By Association', with a vision & passion to create premium quality, limited edition goods with partial proceeds of every sale donated towards supporting brain & mental health. Samuel’s life changed dramatically at 21 years old when he assumed the role of sole caregiver for his mother, Joanne, who suffered a stroke & subsequently developed early onset Alzheimers. This led to her losing her vision, speech and almost all cognitive abilities. Guilty By Association will help the world develop the abilities to save the people we love the most from the suffering of brain & mental health which will also help ease the ripple effect of suffering on caregivers & families alike. We have a strong vision to change the trajectory of brain disease and mental health. WE'll MAKE THE DIFFERENCE TOGETHER.