H&y Filter

Based in Hong Kong since its inception in 2011, H&Y leads the way in photographic accessories, pioneering innovative products that redefine photography. In 2013, a pivotal moment occurred with the introduction of our proprietary brand, featuring the groundbreaking variable ND filter. This marked our transition to an esteemed OEM supplier for leading industry brands. 2016 witnessed another breakthrough as H&Y introduced the K-Series – a revolutionary drop-in square filter system. This innovation streamlined composition adjustments, enhancing the use of high-grade ND filters with instant filter changes. In 2017, H&Y unveiled the world's first square magnetic filter frame, revolutionizing filter attachment with secure magnetization in seconds. With compatibility across various sizes, including 100x150 mm, 100x100mm, 150x150mm, and 150x170 mm, this innovation received widespread acclaim. In 2020, the introduction of the REVO RING marked a turning point – an adjustable adapter ring featuring one-second installation, automated locking, and seamless integration across diverse lenses. The REVO RING exemplifies our unwavering commitment to innovation. Continuing our legacy of innovation, in 2022, H&Y launched the REVORING Swift system, featuring a modular magnetic design offering unmatched versatility. With over 50 combinations across three systems, photographers and videographers can effortlessly customize their setups for stunning visuals in any scenario. In 2023, H&Y expanded its product lineup with the EVO-series, epitomizing filter technology by combining threads and magnets in one circular filter. This series provides photographers with unparalleled convenience and efficiency. At our core, we are dedicated to exceeding photographers' expectations with products that embody quality and innovation. H&Y's commitment to excellence has positioned us as a beacon in the industry, empowering photographers to capture moments with unparalleled precision and creativity.