Habetzefer - הבצפר

Habetzefer – Israel's Advertising Agencies Advertising School, Tel Aviv. “Habetzefer” was established by the Israeli Advertising Association which unites 50 advertising agencies in Israel. “Habetzefer”’s shares holders, are 40 leading advertising agencies of the country. Above all, this ensures that the “Habetzefer” curriculum is on par with the strict requirements of the advertising industry in order for our graduates to fit in the industry successfully. “Habetzefer” trains approximately 400 students every year. “Habetzefer” graduates lead the advertising and marketing field and occupy high ranking positions in advertising agencies and leading brands alike as CEOs, VPs of Accounts, VPs of Strategy, Brand Executives, Creative Directors, Production Managers and PR consultants of both commercial and public institutions. Employment rates in the studied fields stand at approximately 80% of our graduates. “Habetzefer” Works Like An Advertising Agency: “Habetzefer” is the only professional advertising academy in Israel. The academy makes sure to incorporate a professional cooperation between the courses. Account Executives manage the projects, Planners strategize and write out the briefs, Copywriters and Graphic Artists come up with the creative and Producers, produce the ads. A collective effort – just like in the real world. Training at “Habetzefer” is aimed at a very specific target – employment. Therefore the curriculum puts an emphasis on practical training, practice, workshops and presentations before real clients. “Habetzefer’s management are all executives from the advertising world. All the lecturers come from the advertising and marketing world after going through extensive and meticulous selections regarding their teaching capabilities. Their teaching methods are examined by professional committees from advertising agencies in order to ensure that the materials taught suit the standards of the potential employee.