Haelen Technology

Our founder, Jeff Hastings, grew up in Papua New Guinea (PNG) in the 70s/80s with his family. Originally from NZ where all Kiwi kids were given a bottle of fresh, healthy milk every day at primary school, Jeff realised later in life just what a privilege that was and how great it would be if other kids, like the ones in PNG and so many other countries around the world, surviving on poor diets, could get the same healthy start to life with bottles of fresh, healthy milk to drink. This humble ambition has evolved into the patented Haelen technology, providing significant and unique human health benefits while redefining our perception of milk. No longer just a commodity stored in the fridge, we have unravelled the goodness in milk and made it more available to the human body, moving it up the value chain into the health, wellness, and performance aisle. We are an international technology innovation company who creates technologies that reinvents food production for a changing and more sustainable world. We believe everyone should have access to good quality food, no matter where they are in the world. It is this belief that drives our innovation, feeds our determination and seals our commitment to be the very best at what we do. Our vision is to lead the world as food technology innovators, enabling the healthiest and most natural food products to reach all mankind. Proudly Australian with a global reach and vision, we are dedicated and determined to break through traditional thinking and conventional technologies, to unravel and make the natural health benefits of amazing whole foods like milk available to all. The Wholey Milk Company is our business operating company.