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hat’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience. It’s no longer just about the size of your budget. Now it’s all about how you spend those marketing dollars. Even brands that do have millions to spend have turned to social media to get more bang for their buck. But again, it all comes down to strategy and execution. Without good ideas and a plan to put them into action, you’ll fall flat. If you’re short on ideas, don’t worry. Sometimes we all just need a little inspiration to know what’s possible. We’ve compiled a list of eight amazing social media marketing examples from 2018. We’ll show you campaigns from smaller brands that likely don’t have the same size budget as larger competitors but still manage to make noise. Plus, we’ll look at some larger more established brands to show how they’ve adapted to the new social media wave. The point is, whether your budget is or $1 million, you can use social media to grow your brand.