Hancock & Rowe

We're a user experience(UX) and web agency that helps membership organisations, healthcare brands and travel/booking businesses make their websites calmer, clearer and easier to navigate. We care about how websites feel to use. Especially for people who are stressed, busy or not very “techy.” A few results we're proud of: Counselling Tutor:+103% average increase in conversions, with individual instances up to +425%, and significantly higher CTA engagement after we redesigned the website to work directly with their 2 key audiences. British Chiropractic Association (BCA): leading UX and web design for a member-first site that was shortlisted for Best Website at the 2025 Memcom Excellence Awards. Stay in a Pub:+55% conversions overall,+88% increase in offer conversions, and a +12% increase in basket value after our user-first strategy and design updates. Most of our work is helping teams who say things like: “Our navigation has grown like a jungle over the years.” “People can’t find what they need, so they phone or email instead.” “We’ve improved the content, but journeys still feel clunky – especially bookings and forms.” We work with your team to: untangle messy navigation and information architecture simplify key journeys (join, book, enquire, renew, donate) spot friction and drop-offs using analytics, recordings and user feedback turn that into clear UX and UI improvements we can help you implement Who we typically work with: Membership associations and professional bodies Healthcare furniture brands and care providers Travel, accommodation and experience/booking sites Education providers and learning platforms Financial advice and platforms Subscription-based services