Happenstance Research

Happenstance is about giving you confidence that you are making the right decisions by providing clear guidance based on accurate and relevant evidence. The core offering provides cost effective insight into the attitudes, opinions and behaviours of your target audience. Before designing a solution I’ll work closely with you to understand your information needs and how the insight feeds into the business strategy. The data that generates the insight can be sourced through primary or secondary research, online or offline, using qualitative or quantitative methodologies – whichever solution best suits your needs. I will then work with you to translate the findings into simple clear recommendations to help drive your business forwards.