Hard Feelings Studio
Hard Feelings is a video art and design studio crafting emotionally charged visual worlds across media, spaces, and experiences. Founded and led by Polina Zakharova and Sveta Yermolaeva - two women redefining power and emotion in visual culture - the studio fuses art, technology, and storytelling to create moments not just seen, but felt. We collaborate with leading fashion houses, major music artists, and visionary brands - including Gucci, Olivia Rodrigo, The Weeknd, BAPE, and more. From large-scale multimedia shows and immersive installations to digital experiences and spatial design, Hard Feelings creates work that sparks connection and lingers in memory. Let’s design something they’ll feel. Hard.
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