Hari Singh Bird, Ldo

Hands-on-the-Patient dispensing is a soon-to-be lost art. If the trend to the narrow and strictly retail approach to ophthalmic services continues, a) the marketing of ready-to-wear, over-the-counter and Web-source prescription eyewear will continue to flourish; b) hands-on-the Patient dispensing skills and services will disappear; c) Patients will continue to suffer from substandard quality of service; and d) Prescription Eyewear will continue to be delivered by an ever increasing number of unskilled Dispensers. The fact is that many of today's eyewear Dispensing and Delivery outlets require major upgrades in services."