Harrix Group

Entrepreneurs join forces to launch next-gen marketing agency for fast-growth companies. Harrix Group, a new kind of full-service marketing group built for the next generation of clients, communities, frontiers and consumers, launches with prestigious client roster. We are a new-style marketing group Harrix Group, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with an impressive roster of clients, including Spurs FC, Wembley, NHS, Uber, Deliveroo, UFC Gym UK, PureGym and Via Van. A next-gen communications ecosystem built for the new generation of clients, communities, frontiers and consumers, Harrix Group has been set up by entrepreneurs James Rix and Fergus Harrington, to offer a full range of marketing services particularly targeting the specific needs of ‘fast growth’ companies, whether home-grown or from overseas. A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Harrix Group is agile, adaptive, responsive and forward thinking - but also grounded and focused on product and brand strategy and return on marketing investment. “Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment. And that’s what Harrix Group is all about,” says James Rix, CEO of Harrix Group. Harrix Group also has its own Start-Up Incubator and is uniquely positioned to advise the next generation of potential UK Unicorns (start-ups which reach a market valuation of $1bn). It has already worked with a number of Unicorns, including Uber, Just Eat and Deliveroo, helping them build distribution networks and consumer audiences in the UK via face-to-face marketing and digital channels.