Havas Business

Havas Business is a dedicated B2B practise offering consultancy, planning and buying, as well as effectiveness services. Our mission is bringing the business of media to the boardroom. We help clients elevate the profile of marketing within their organisations, changing perception of marketing from a cost centre to an engine for growth. Our work has received widespread recognition, winning various accolades such as the Grand Prix from WARC in association with Lions, amongst many others. As the B2B category is experiencing transformational growth we have created dedicated tools and solutions to service current and emerging client needs. We offer planning and buying services across multiple markets covering every possible ATL touchpoint from Video to print, OOH and across the whole spectrum of digital. Our planning philosophy, anchored in the MX system, has been adapted to the needs of business marketing. We call this process BMX, business media experiences. A key differentiator from traditional B2B agencies is that we don’t just focus on the lower funnel chasing leads. We envisage a far bigger role for media. Our B2B playbook borrows largely from B2C practises. We focus on brand growth and draw inspiration and guidance from recent marketing studies that show a different path for B2B.