Hayhurst Consultancy

I uncover insights that help B2B marketers deliver powerful marketing strategies. You'll find out much more about me at my personal page Typically my insights can be used to develop razor-sharp market propositions. Or identify where the competition have weaknesses ripe for exploitation. Or to plan where to employ marketing and sales resource to maximum effect. Or fuel thought leadership content that puts my clients ahead of their competitors. Clients benefit from my 25+ years business-to-business marketing expertise, including 10 years' B2B comms agency experience, 10 years' B2B client marketing experience and the last 5 years in B2B research. I project manage the entire research process from initial brief to final report - clients deal with me directly, not an inexperienced junior. I am accountable for the whole research process - I worked in B2B key account management for over a decade, and I am not in the business of letting clients down. I can conduct quantitative or qualitative or desk research - whatever discipline the project requires. I can source quantitative respondents in almost any country, in almost any vertical, in almost any language. Same for qualitative research respondents (other than that I only conduct qualitative interviews in English). Quantitative sample sizes usually start at 100. The max sample size is only limited by the size of the attainable research universe. I don't take on any brief without first confirming to the client that the personas they need to survey can be reached in the quantity required and the time allowed. Finally: I love what I do. I find it endlessly fascinating.