Heera Software Private Limited

Heera Software Private Limited (HSPL), headquartered in Pune, is a leading player in the SaaS and enterprise Distribution Management and Sales Force Automation software space, having established itself as a top provider of route-to-market solutions in the downstream supply chain industry for over 25 years. Heera supports FMCG, CPG, and distribution-focused organizations by streamlining downstream supply chains, improving field sales effectiveness, and optimizing sales operations. The company has steadily expanded its workforce and broadened its client base to encompass diverse sectors such as FMCG, construction and chemicals, retail and lifestyle, along with other distribution-related industries. Trusted by prominent brands, Heera delivers a complete suite of products designed to address the evolving challenges of the B2B market. Heera’s extensive product portfolio includes Distribution Management Software (DMS), Sales Force Automation (SFA), Retailer and Rural DMS applications, In-store Promoter Apps, and Asset Management solutions. These offerings are designed to address complex operational challenges by enabling efficient route planning, real-time reporting, distributor oversight, and increased field force productivity. As business-critical applications, Heera’s solutions uphold the highest standards of data security and regulatory compliance, backed by globally recognized certifications such as ISO 27001, SOC 1 Type 2, and SOC 2 Type 2. Enhanced by robust downstream data management capabilities and mobile-enabled functionality, these solutions empower clients to capture accurate data, improve demand forecasting, and drive informed, strategic decision-making. With a customer-centric approach supported by deep domain expertise and strong technical capabilities, Heera drives innovation with AI-powered predictive & image analytics, offering FMCG & CPG companies with intelligent solutions that drive agile, data-powered distribution and sustained profitability.