Hello Norden

Hello Norden is a design-driven retail and interiors brand rooted in soulful, sensory living — where home isn’t just a place, but a feeling. Founded by Kassina Folstad, an award-winning designer and creative director, Hello Norden has quickly grown into a nearly $1M business in under two years, blending e-commerce excellence, brick-and-mortar retail, and nationally recognized interior design. What We Do: Curate new and vintage furniture, décor, and soulful objects that transform spaces into grounded, moody, and sensory-rich sanctuaries. Create architectural and interior design projects featured in national publications, blending the RUTED Method — our proprietary approach rooted in design psychology and nervous system regulation — with a highly modern, collected aesthetic. Operate a thriving Saint Paul storefront named “Best Store” by House Beautiful in both 2023 and 2024. Engage a community of over 100K followers and 30K+ email subscribers who share a passion for meaningful, intentional design. Share expertise through journal articles, design insights, and our growing Kassina’s Edit series, making designer-level thinking accessible to all. At Hello Norden, we believe good design isn’t just pretty — it’s felt. From one-of-a-kind vintage pieces sourced around the world to carefully crafted new collections, we help create homes that regulate the nervous system, tell a story, and feel truly lived-in. Explore our world: Instagram.com/hellonorden hi@hellonorden.com