Herbeauty

ABOUT US: Welcome to HERbeauty community! We're so happy you're here. Here's a little bit about us : This brand was conceptualized in 2020, in the midst of the pandemic, when our founders saw a gap in the Pakistani beauty market. They realized there was a need for a better beauty standard, one that truly championed Pakistani women; Gave them better quality products, with better ingredients and better representation. And just like that their mission birthed HERbeauty, a clean & kind skincare and wellness brand rooted in purpose. CLEAN & KIND - All HER formulas are super clean and bio compatible with all skin types. Clinically tested, dermatologist approved, leaping bunny and vegan certified. And wait there's more…. No parabens and sulfates are used, and we will never test on animals. Making us 100% cruelty and toxin free! 🧡 INNOVATION After years of trials and testing, we designed highly effective, multitasking blends for perfectly balanced and boosted skin. Our formulas are curated by mixing clinically proven actives with nature's most transformative ingredients. Giving you science backed, potent products that not only deliver results, but are gentle and care for your skin's health.🧬 INCLUSIVITY AND DIVERSITY We are committed to crushing beauty standards by providing genuine representation. Our skincare is for every skin type, tone and texture. We aim to celebrate you just as you are! No babes left behind. SELF CARE Self-care is the core of our brand as we believe beauty, taking care of yourself, and mental health are deeply connected. HER is on a mission to support and uplift women through every phase of their lives. To accomplish this goal, we created: HERvoice, our wellness pledge. Through HERvoice,we are committed to donating % of all our sales towards funding mental health services to all across Pakistan. Join us in our journey to shake up the beauty industry by promoting clean,kind and inclusive skincare that prioritizes you.