Hermosa Local

Hermosa Local is committed to highlighting the businesses, entrepreneurs and incredible locals that make the South Bay a true hidden gem of Los Angeles County. Originally launched in 2011 by Founders Justin Thomas and Bryanne Lawless, Hermosa Local began as an idea for a local website that would bring the small, but amazing, community of Hermosa Beach together. This online central was designed by locals for locals to find out the best happy hours, local lifestyle and great events going on in their area. Hermosa Local soon became the biggest production company in Hermosa Beach and surrounding areas; a simple idea became a dream. Hermosa Local has grown out of its event production phase and into the core of what makes the South Bay truly unique by covering the events, places and people that encompass it.