Hernando Ventas

Commercial Representation and Consultancy for businesses across various levels of National and International trade: • Large Retail Outlets. • Direct Sales +350k resellers. • Distributors - Select Wholesalers. • Rewards & Loyalty Programs (Rewards - Memberships). • Online Sales on major marketplaces: Mercado Libre LATAM and Amazon USA - EU. • Product Onboarding Management across various trade levels. • Maintaining consistent communication with Purchasing Departments at respective establishments, focusing on seamless product integration, strategic store placement, and effective commercial management. • Coordination with different departments involved in the sales process: Marketing, Cataloging, Logistics, Administration, and Finance. • Exploring and entering new markets. • Conducting market analysis to identify business opportunities. • Development of new products. • Expanding the presence of existing products into new sales outlets. • Providing commercial guindance by providing innovative and up-to-date insights into consumer interests, emerging trends, and new buying behaviors. • Managing, executing, and overseeing commercial campaigns. This includes planning, development, layout design, and results measurement. • • Ensuring compliance with negotiated agreements, brand representation, and optimal product placement on shelves/catalogs during commercial campaigns. Social Media • Influencer Casting. • Planning and overseeing commercial campaigns executed by influencers. • Management and supervision of Affiliate Marketing activities.