Hero Experiences Group

Hero Experiences Group is the pioneer behind some of the most meaningful, sustainable-luxury adventures across the United Arab Emirates and Saudi Arabia. Unlike commercialized, “check box” tours, we pride ourselves in going beyond the ordinary, offering to our guests premium and immersive experiences. Whether it be through promoting an authentic representation of the destinations’ culture and heritage on a desert safari, a corporate or school team adventure with meaningful and fun learning outcomes, or offering unique vantage points for breathtaking views - each experience is designed to immerse guests in the sights and stories of the destination and to provide cherished memories far beyond their adventure. We have over a decade of experience in delighting our customers, with our multi-award winning air, land, and sea adventures. Every one of our businesses are driven with the brand promise of uniqueness, sustainability and luxury. The brands that make up the Hero Experiences Group include Platinum Heritage, sustainable-luxury desert safaris in Dubai and AlUla; Hero Balloon Flights, offering breathtaking hot air balloon experiences in Dubai and AlUla; The Dubai Balloon, the only flying 360° aerial observatory on The Palm; and Absolute Adventure, corporate and school outdoor adventures with meaningful and fun learning outcomes. With a division dedicated to Events Management, our experiences also cater to those looking for unique venues and tailor-made events in Dubai and AlUla.