Herston Consulting

Herston provides communications and marketing consultancy with a particular focus on entrepreneurial start-ups and small-medium sized businesses, predominantly in a B2B environment, going through significant growth and looking to review and resource their marketing programmes to a more strategic level. Key services include: • Review and evaluation of current communications and marketing activities, and the development of future marketing strategy allied to business objectives • Researching, briefing, appointment and management of external PR, web development, marketing and other creative agencies • Setting up an internal or external press office including recruitment, approvals processes, key messages and analysis of results • Advising and supporting the internal communications team, particularly during times of organisational change such as merger, acquisition or restructure • Developing an effective digital marketing and sales support programme to achieve business development targets including web navigation and content, social media content and analysis, keyword and SEO advice • Specific project work – writing and editing, crisis management, web and intranet project management, content generation and social media management Herston has worked with clients including: Excello Law, People 1st, BaxterStorey, Grace and Holroyd Howe.