Hieurope

hiEurope is specialized in marketing for the Chinese tourism industry. It publishes hiEurope Magazine, Europe’s first travel magazine written for Chinese tourists about new and upcoming travel destinations. It combines interesting stories, in-depth reporting, and useful information for Chinese tourists traveling around Europe. The magazine includes travel stories, sports, culture, lifestyle and luxury features, as well as shorter rubrics on hotels, restaurants, brands, destinations and interesting people. Articles inform readers about new and alternative travel destinations, as well as provide useful tips and information for travelers. hiEurope is distributed for free in popular tourist spots around the continent and in China. Apart from the magazine, the hiEurope brand also includes a Europe Experience in Tianjin, China, and online marketing platforms, including Chinese WeChat and websites. All these tools combined reach the Chinese travelers before, during and after their trips to Europe.