Hilume

Hilume is a startup created during the entrepreneurship program called European Innovation Academy Our aim is to help retail chains increase sales of food products for those with dietary restrictions using augmented reality technology. In the United States, 85% of people have dietary restrictions with over 15 million with food allergies. Hilume uses radio-frequency labels in grocery stores and an augmented reality app to allow consumers to filter and find foods by simply pointing their smartphones at the grocery shelves. Over 70% of shoppers report they would shop more often at a retailer if they offered augmented reality and 40% would be willing to pay more. Hilume is the first grocery shopping tool utilizing augmented reality. For more information, please visit our website at