Hocus Pocus Magic

The first Hocus Pocus Magic shop was opened by Paul Gross in 1976 in Fresno, CA. In 1997, Paul and his wife, Betty, opened the Internet-based Hocus Pocus Magic Shop bringing magic to a much larger audience than they ever thought possible. Paul knows magic from personal experience and delights in discussing effects and illusions with today’s working professionals, hobbyists and collectors. It is this personal attention to the needs of its customers that is a cornerstone of Hocus Pocus’ culture and mission. Paul and Betty opened the internet-based Hocus Pocus in 1997. They went from picking up a few emails in the morning and spending most of the day on the phone to servicing an international clientele with one of the world’s largest assortments of magic items (over as well as the most extensive collection of Vintage and Collectible effects and illusions in the world. Today’s Hocus Pocus, while continuing to carry the very best of all the new releases from the world’s top magicians and magic companies, also works with many professional magicians to produce their exclusive effects for sale at Hocus Pocus. This partnership with professional magicians allows Hocus Pocus to continue to be the leader in the magic industry, bring the best in magic effect development to its clientele. Paul and the entire Hocus Pocus staff want to share the benefit of their knowledge and experience with you along with the largest selection of magic equipment and supplies online today.