Hoffman Auto Group

In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After over 100 years and with the third and fourth generations leading the company, Hoffman is regarded as one of the most successful family-owned businesses in Connecticut with locations in East Hartford, Avon, New London, and Waterbury. In 2025, the company celebrated its first expansion outside of Connecticut with the acquisition of two dealerships in Burlington, Vermont. Hoffman is committed to delivering exceptional customer experience and driving innovation in the industry through its 11 brands: Audi, BMW, Ford, Honda, Hyundai, Genesis, Lexus, Lincoln, Porsche, Subaru, and Toyota. The company employs over 600 employees and consists of sales, service, and parts, two state-of-the-art collision centers, and in-house training and advancement, business development, and marketing. In addition to setting new standards of excellence and service for both customer experience and employee culture, the company demonstrates a robust commitment to the community through its philanthropy.