Hoick Studio

HOICK is a creative agency andart collective based in Cape Town, South Africa, centred around the partnership of Dale Lawrence and Claire Johnson. Hoick produces art, creative direction and consultation, branding, print, digital and spatial design. Dissecting, interpreting and communicating the essence and identity of brands and individuals is at the core of our practice. The collective academic background of the studio consists of graphic design, communication and fine art. Collaborating with contemporaries in different fields is a key goal of the studio. Hoick has a preoccupation with unfamiliar materials and processes. There is a strong focus on experimentation, with the belief that one needs to make mistakes in order to progress.