Holland Cassidy

We are Holland Cassidy, a London-based atelier specializing in bespoke, handcrafted rugs and carpets for luxury residential and commercial spaces. Founded by Eloise Holland and Emma Cassidy, we bring a combined 30 years of experience, blending artistry and craftsmanship to create distinctive pieces that meet the highest standards of quality and sustainability. Our design philosophy centers around celebrating the beauty of colour and texture. Each rug is carefully crafted to evoke emotion, whether through intricate patterns or bold, abstract designs. With techniques like hand-weaving, hand-knotting, and hand-tufting, we offer a stunning range of textures and hues, all chosen to add warmth, sophistication, and timeless appeal to any space. At Holland Cassidy, we believe in the power of human connection. We work closely with interior designers, manufacturers, and clients to ensure that every piece reflects the unique vision and personality of the project. This collaborative approach has helped us build a strong reputation in the high-end rug market, allowing us to craft bespoke rugs that transform spaces into works of art.