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Like many of you reading this, we hadn’t given identity theft much thought. We thought we had our bases covered. After all, we were using password managers; checking our credit scores periodically using Credit Karma, and generally being hygienic with our online and offline security practices. But one day we witnessed the identity theft of a close family member, and watched as they attempted to pick up the pieces and put them back together. This ongoing, painful, and confusing process finally gave us our mission: to take a long neglected side project and turn it into the Internet’s best resource on identity theft protection. Since then we have touched thousands of lives, but our mission to prevent cases of identity theft from occurring by 2025 is still far from completion. Our team is global distributed and contains members with diverse backgrounds, from opsec to fraud prevention to digital payments and beyond. This diversity of skillsets allows us to attack a single problem – identity theft – from a variety of angles.