Homecore

Homecore, created by Alexandre Guarneri in 1992, is the first French streetwear brand, born from the Hip-Hop movement and inspired by the principles of the Zulu Nation: Peace, Love, Unity, and Having Fun. Over time, as the rap scene became more commercial, Alexandre redefined Homecore’s vision to make it more inclusive and universal while staying true to its core values. We’re not just in fashion. We’re in connection—with the people who wear us, the hands that make us, and the streets we walk every day. Today, Homecore offers a timeless wardrobe, infused with a unique spirituality—founded on a quest of balance, unity, and spontaneity—far from stereotypes. We’re not trying to be everywhere. We’re not chasing trends or noise. Homecore is rooted in intention, we show up with heart. In a world that rushes, we slow down just enough to stay real.