Homello Group

Homello Group is a modern umbrella brand uniting a group of specialised businesses operating across flooring, DIY retail and advanced protective packaging. Formerly operating as Fair Packaging, our evolution into Homello Group reflects who we are today and where we are heading as a group. This transformation is not just a rebranding — it is a natural step in the long-term development of our business, providing clearer structure, stronger identity and a shared strategic direction. Homello Group empowers and develops focused brands, each with deep category expertise: – a specialist in DIY category management, creating a new generation of underlay shelf concepts that simplify customer choice and increase retail profitability. – an expert in private label development for DIY chains and a trusted partner for traditional retail and flooring manufacturers, actively supporting the professional market as a member of EPLF and MMFA. – delivering advanced protective solutions made of physically expanded PE for global manufacturers in household appliances, electronics, automotive and ceramics. At the same time, Homello Group is expanding its focus toward complete flooring systems — combining underlays, SPC and laminate floors, SPC wall solutions and dedicated accessories into a coherent, scalable product platform that delivers real competitive advantage for our partners. Driven by manufacturing expertise, in-house R&D and continuous investment in technology, we build long-term partnerships based on quality, clarity and innovation — supporting both modern retail formats and industrial clients across international markets. —.