Hot Ant Media

What is Hot Ant Media? Social media can’t take the place of having that in-person interaction. But over the past few years, social media has become a valuable and effective means to reach out to all-new potential prospects, grow and build a successful business. No one picks up their phone to actually call and talk to someone anymore. Everyone is texting and using social media to connect to people around the world or even on the other side of the room. In fact, there are about 4 billion people globally connected to social media networks, and that number is growing daily. So, if social media is where people are spending their time, why wouldn’t we use social media to reach out to potential prospects? Campaign development When we acquire a new client we develop a custom marketing campaign. However, during the initial stage, the company has to share with us their current marketing efforts, marketing and advertising designs, plans, sales plans, sales targets, marketing strategy and future marketing strategy. Our proposed Facebook marketing strategy: 1. Grow overall traffic volume to the company’s Facebook page 2. Grow potential customer base 3. Increase overall traffic volume to the company web site 4. Incorporate use of video through video marketing, through channels such as Facebook and Instagram. Decrease costs by reallocating online budget to the highest performing campaigns. Expand online network campaigns while proactively measuring return on investment. Create consistency between Facebook and website marketing campaigns and landing pages to streamline conversions and reduce abandonment. Create compelling image ads in standard formats to broaden reach on content networks. Create new ad text to improve relevance, click-through rate, and conversions for all campaigns. Improving click-through rate will increase traffic and decrease costs. Monthly or quarterly reporting of key performance indicators (depending on package)