Huettner Creative

Creative director, design leader, and startup co-founder with 15+ years of experience shaping product graphics, visual systems, and brand identities for global sportswear, outdoor, and gaming brands. I specialize in translating brand strategy into compelling on-product graphics and scalable design systems across apparel, accessories, and equipment. My work connects creative vision with real-world product development — collaborating closely with merchandising, marketing, and manufacturing teams to bring ideas from concept to global production. Throughout my career I’ve led graphic design initiatives for international brands including Burton, Adidas, Mammut, The North Face, and Jack Wolfskin. From developing seasonal apparel collections and flagship product graphics to establishing colour systems and technical specifications, I focus on creating design that performs both aesthetically and commercially. As Managing Director of Huettner Creative, I lead strategic design projects for performance and outdoor brands, developing graphic collections and guiding product graphics through international manufacturing pipelines across Europe and Asia. My work sits at the intersection of design, product strategy, and storytelling — building distinctive visual languages that strengthen brands and elevate products in competitive global markets.